IV Congrés Internacional sobre Turisme Asiàtic

IV Congreso Internacional de Turismo Asiático

“Turismo asiático, Turismo de calidad”

23 y 24 de noviembre de 2015. Recinte Modernista de Sant Pau


FIRST SESSION: Monday 23rd of November

Sant Pau’s Modernist Venue. Barcelona



Ramon Mª Moreno, Director General, Casa Asia
Pablo Sánchez, Director, International Relations and Cooperation, Barcelona City Council
Felip Puig, Minister of Business and Labour, Regional Government of Catalonia

9:30am INTRODUCTORY SESSION: Current Situation of Asian Tourism Towards

Topics for discussion

Current situation of Asian tourism as an outbound market
Asian tourism to Europe’s main markets and destinations
Current situation of Asian tourism to Spain
The cases of Barcelona and Catalonia

With: Xu Jing, Regional Director for Asia and the Pacific, World Tourism Organization
Eduardo Santander, Executive Director, European Travel Commission
Marta Blanco, Director General, Tourspain
Moderated by: Jordi William Carnes, Director General, Turisme de Barcelona

10:15am FIRST ROUNDTABLE: New trends and future of the Chinese Outbound Tourism

Topics for discussion

The current wave of Chinese tourists coming to Europe
Successful programmes and best practices to attract Chinese tourism
Leading Chinese tourist operators’ perspective
How Chinese will boost the global tourism industry

With: Roger Qiu, Overseas Regional Director, Destination Marketing, CTRIP, China
Kevin Latham, Professor, School of Oriental and African Studies, United Kingdom
Antonio Li, Director, Tourism Promotion Center in China, Catalan Tourism Agency
Virginia Sun, Director, Group Retail Services, Value Retail Management
Moderated by: Amadeo Jensana, Economics and Business Director, Casa Asia


12:00pm SECOND ROUNDTABLE: Which are the New Profiles of Asian Tourists, how are they arriving and what can they contribute to our Tourist Model?

Topics for discussion

New Asian markets: South Korea, India and the ASEAN countries
New asian visitor’s profiles
Main forms of access to our touristic destinations
Purchasing power of Asian Tourists: interest, spending and customs

With: Hyunjin Moon, Sales Director Spain, Compassfree, Korea
Zelam Chaubal, Director, Kesari Tours, India
David Miró, Asia-Pacific Regional Director, Catalan Tourism Agency
Amran Hamzah, Director, Centre for Innovative Planning, Malaysia
Moderated by: Xavier Espasa, Director, Catalan Tourism Agency


3:00 pm THIRD ROUNDTABLE: A sectorial perspective of the potential of Asian Tourism

Topics for discussion

Cultural tourism
Shopping tourism
Health tourism

With: Luis José Llorca, Country Manager, Global Blue Spain
Wolfgang Arlt, Director, China Outbound Tourism Research Institute, Germany
Suresh Ponnudurai, Chief Executive Officer, Malaysia Healthcare
Ángel Díaz, President, ALS Advanced Leisure Services br> Moderated by: Josep Tardà,, Communication Director, Modernist Venue, Private Foundation of Hospital de la Santa Creu i Sant Pau

4.30pm FOURTH ROUNDTABLE: Asian tourism and “new” media

Topics for discussion

The digital ecosystem in the Asian tourist market
The mobile devices: a new impulse for Asian tourism
The effect of the “storytellers” in the sector
Feedback: the importance of sharing experiences and opinions online

Kei Shibata, Founder and President, Venture Republic Global, Japan
Ranvir Nayar, Director General, Media India Group
Alex Wang, Founding Partner and COO, Zanadu, China
Moderated by: Antonio López de Ávila, President, SEGITTUR


SECOND SESSION: Tuesday, 24th of November

Sant Pau’s Modernist Venue. Barcelona


9:30am FIRST WORKSHOP - Hospitality and Protocol for Chinese tourists

Given by:
Kevin Latham, Professor, School of African and Oriental Studies, United Kingdom
Ricardo López, Hospitality Director, La Roca Village

10:30am SECOND WORKSHOP – Hospitality and Protocol for Japanese tourists

Given by:
Sandra Pérez, Advisor on Security, Tourism and Culture, Consulate General of Japan in Barcelona


Hosted by Oriental Market

12:00am THIRD WORKSHOP – Get ready for the Chinese digital traveler: Positioning of our tourist destinations in the Asian online platforms and social networks

Given by:
Roger Nierga, CEO, Fengling

1:00pm COCKTAIL – Sake tasting

Hosted by Oriental Market


Closing speech

José Manuel Soria, Minister of Industry, Energy and Tourism, Spanish Government


All plenary sessions include simultaneous translation service into Spanish, Catalan and English.